rooted in wisdom
Our story begins with our great-grandmother, Shahira, a visionary woman from Jerusalem, Palestine. Nearly a century ago, she took the well-being of her family into her own hands, turning to the rich resources that flowed through the ancient Middle Eastern trade routes. From fragrant oils and lush butters to rare botanicals and healing extracts, Shahira found endless inspiration in the gifts of the land.
A natural-born alchemist, she spent her days blending, experimenting, and refining, crafting remedies that restored and protected her family’s skin. Her creations soon became cherished rituals in her community, passed down through generations as a symbol of care, connection, and the timeless beauty of nature.
At Vela SkinSnacks, we continue Shahira’s legacy, honoring her spirit of curiosity and her belief that nature holds the key to healthy, radiant skin.
who we are
At Vela, we’re all about honoring the legacy of our great-grandmother Shahira and her connection with nature. We also believe that every woman deserves a little self-care and indulgence. That's why our products celebrate Shahira’s traditions and empower you to show yourself the love and care you deserve.
what we do
We aim to shake things up in the skincare world by blending traditional Middle Eastern beauty practices with contemporary science to create luxurious skincare products that truly make a difference.
what we care about
Empowering Inclusivity: We celebrate diversity and strive to dismantle unrealistic beauty standards. We believe everyone should feel confident in their own skin by inspiring self-love and self-care through products that enhance your natural beauty.
Cultural Heritage: We cherish Middle Eastern beauty traditions and ingredients, weaving them into our contemporary products.
Quality: We’re committed to providing high-quality products that are crafted with care and packed with only the most effective ingredients.
Community: We’re dedicated to our two communities: our customers, who we listen to and support, and our local community, which we actively engage with.
