rooted in wisdom
Our story begins with our great-grandmother, Shahira. Living as a Middle Eastern woman a century ago, she took the well-being of her family into her own hands, drawing from the rich resources of the Middle Eastern trade routes. These routes offered a treasure trove of plants, oils, butters, and extracts, inspiring her journey into the world of natural skincare.
Shahira was a passionate alchemist, experimenting and tinkering with ingredients to create effective skincare remedies. Through her dedication and creativity, she developed formulas that healed and nourished her family’s skin, quickly becoming beloved staples in her community.
Her reverence for nature and its gifts was a lesson she passed down to us.
what we care about
Empowering Inclusivity: We celebrate diversity and strive to dismantle unrealistic beauty standards. We believe everyone should feel confident in their own skin by inspiring self-love and self-care through products that enhance your natural beauty.
Cultural Heritage: We cherish Middle Eastern beauty traditions and ingredients, weaving them into our contemporary products.
Quality: We’re committed to providing high-quality products that are crafted with care and packed with only the most effective ingredients.
Community: We’re dedicated to our two communities: our customers, who we listen to and support, and our local community, which we actively engage with.
